Job Overview: 

As the Marketing Manager for our group of colleges organization, you will be responsible for developing and implementing comprehensive marketing strategies to promote our colleges, attract prospective students, and enhance the organization's brand presence. You will play a vital role in driving enrollment, fostering positive relationships with senior management, and ensuring that the organization's marketing efforts align with its goals and values. 

Key Responsibilities: 

1. Develop and execute marketing strategies and plans that align with the ISMT's objectives, including student recruitment, brand promotion, and stakeholder engagement. 

2. Ensure the consistent and effective representation of the organization's brand across all marketing channels. Maintain and enhance the brand's reputation and visibility in the education sector. 

3. Implement innovative and targeted marketing campaigns to attract prospective students to our colleges. Utilize a mix of digital marketing, social media, events, and traditional advertising to achieve enrollment targets. 

4. Oversee digital marketing initiatives, including website management, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and social media marketing. 

5. Collaborate with the content team to develop engaging and informative marketing materials, such as brochures, videos, blog posts, and infographics, to appeal to our target audience. 

6. Conduct regular market research to identify trends, competitor activities, and opportunities for growth. Use data-driven insights to optimize marketing strategies. 

7. Plan and execute events, such as open houses, college fairs, and workshops, to showcase our colleges and interact with prospective students, parents, and educational partners. 

8. Build and maintain positive relationships with media outlets, industry influencers, and educational organizations to secure media coverage and enhance the organization's reputation. 

9. Manage the marketing budget effectively, ensuring the allocation of resources to the most impactful marketing activities. 

10. Monitor the performance of marketing campaigns and initiatives, using analytics tools and metrics to measure success and make data-driven decisions. 

11. Work closely with admissions teams, academic departments, and management to align marketing efforts with enrollment goals and academic offerings. 

Qualifications and Skills: 

- Master's degree in Marketing/ Business Administration, or a related field.  

- Proven years of experience in a similar role in the education sector is highly desirable.

- Strong understanding of the education industry and the factors influencing student decision-making. 

- Demonstrated success in developing and implementing effective marketing strategies. 

- Proficiency in digital marketing techniques and platforms. 

- Excellent written and verbal communication skills. 

- Creative thinker with the ability to generate innovative ideas for marketing campaigns. 

- Analytical mindset, comfortable working with data and drawing actionable insights. 

- Strong leadership and interpersonal skills to collaborate with cross-functional teams.

- Ability to multitask and manage multiple projects simultaneously. 

- Up-to-date with the latest marketing trends and technologies.